By Vincent Hill,
In business, your greatest competition is yourself. You need to stay sharp and on point to be able to cope with the changing times. As an entrepreneur, your success in running a business is depended on how you run your business. Success is not really run by the products but by how you execute plans and strategies to be effective in your venture.
1.Listen To Your Customers
Customers are the lifeblood of your business. Their feedback and comments are very important to you. So make sure that you listen intently to what your customers are saying. Be it from emails sent or comments and suggestions posted on your website or blogs.
Also be wary of posts in social media where your products or services are mentioned. As part of being a good listener, responses and replies to address your customer’s concern should be given to show that you are genuinely concerned and listening to the so you can improve your business better.
2.Trust Your Gut
Trust your instincts when making decisions. We often say “I knew it!” when decisions go bad or not as planned. Our instincts are usually right so we need to listen to it more. Trusting your gut really is trusting your previous experiences in your subconscious.
Your gut holds learning and insights from your years of being alive. Your intuition is for most of the times right. Follow your vision. Be mindful and listen intently to what your gut is telling you and you will never go wrong.
3.Welcome Modern Marketing
Aside from the classic marketing avenues, you should utilize modern marketing methods. Expanding your market by taking advantage of social media platforms can help broaden your reach at even lesser costs. Start a blog to showcase your products and services to a wider audience.
Blogs can be used to help you establish authority and improve your SEO result. Email customers for special offers, promos, and invite for upcoming events or gimmicks to keep them up to date about your business.
Make a Facebook and LinkedIn page for your business. Create an FB group. You can also join forums, chatrooms, and link with like-minded individuals to get input. Grow your network to add to your customer base by using social media.
4.Run Your Business Like A Business
Run your business like a business by being strategic. Set and decide on critical “musts” that you want to achieve. Make sure your planning is aligned with your goals for the week, month, quarter and is aligned with your yearly target or goal.
Allocate your resources properly to get efficient results. Monitor and measure progress. Once you’ve identified what you’d want to work on, make sure you measure your progress against targets to see what areas you excel or what are areas of opportunities that needs attention.
To make sure you’ll be on target, have the right people to support you in your dealings. Start a blog within the business to openly discuss trends, successes, and goals to keep everyone engaged and working on the same targets that you envision.
5.Focus On Logistics
For your business to flourish it’s important that you have great logistics. Successful logistics give you a competitive edge against other businesses. It gives you a system in which you can provide excellent customer service. Providing products efficiently to your customers help build trust and good relations, and this leads to even more business.
One of the best ways to get more business is by word of mouth from endorsements made by satisfied clients. Ensuring that your business is prepared means that processes go efficiently.
It is critical that inventory is done to make sure that you don’t run out of products to sell, items should be manufactured with the highest quality control measures and stored properly.
6.Never Stop Learning
Learning is important in any successful business. With learning come great opportunities that provide new ideas, concepts, and strategies that can help your business grow.
Being open to change and by continuously learning to improve oneself contribute to innovation. Never stop asking questions. Never stop thinking about ways and means to adjust to the changing demands of your customers.
Learning to be aware of trends, patterns, customer feedback and the competition will keep you informed thus leading you to make more sound and great decisions that would benefit your business.
This article was originally published in Kuza Biashara.